Marketplace Roadmap
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Marketplace Roadmap — V1.1

A Marketplace Roadmap Tool Built for Non-Technical Founders

Building a marketplace is hard—not because you lack ideas, but because it’s unclear what actually matters right now.

Marketplace Roadmap is a guided strategy and roadmap tool that helps marketplace founders identify what’s holding their marketplace back and focus on the right next steps—without jargon, frameworks, or guesswork.

Why Marketplace Roadmaps Are Different

Marketplaces don’t grow like normal products.

At different stages, different problems matter:

  • Getting the right people in
  • Helping them complete a first transaction
  • Getting them to come back without being pushed
  • Keeping the system healthy as it grows

Most roadmap tools ignore this.

They treat marketplaces like feature factories.

Marketplace Roadmap is built specifically for two-sided systems, where sequencing and focus matter more than shipping speed.

Purpose

What This Tool Helps You Do

Identify Friction

Identify what is actually holding your marketplace back

Outcome-Driven

Focus on outcomes instead of features

Testable Bets

Turn ideas into clear, testable bets

Defensible

Build a Now / Next / Later roadmap you can explain and defend

You don’t need perfect data. You don’t need product management experience. You just need to answer honestly.

The Process

How It Works

Step 1

Context

Describe your marketplace context

Step 2

Diagnostic

Identify where things are breaking

Step 3

Vision

Clarify what success should look like

Step 4

Bets

Define strategic bets and what value they accelerate

Step 5

Roadmap

Build a focused roadmap

Fit Check

Who This Is For

Marketplace Roadmap is built for:

  • Non-technical marketplace founders
  • Early-stage and post-MVP teams
  • Founders who want clarity before building more

It Is Not:

  • A task tracker or project manager
  • Wait, it IS a decision-making tool.
  • It’s a decision-making tool.

Stop guessing what to build next.

Build a roadmap grounded in reality.

Logo

Marketplace Roadmap helps non-technical founders make better marketplace decisions by turning uncertainty into focus—one step at a time.

Built by Marketplace Studio

Marketplace Roadmap is designed by Marketplace Studio, a product strategy and development studio focused on building successful marketplaces.

Beta feedback: hello@marketplaceroadmap.com

Resources

Roadmap ToolRoadmap GuideStrategy ToolA-CAR FrameworkFeature Factory

Company

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© 2025 Marketplace Roadmap.