The Feature Factory

How Marketplace Founders Get Stuck in the Feature Factory

Marketplaces don't scale by adding more features. They scale by removing friction from the core exchange.

The 'Feature Factory' happens when you measure success by how many features you ship (outputs) instead of the value those features create (outcomes).

Founders often think the next feature will be the one that 'unlocks' the marketplace. In reality, it usually just adds more noise.

Escaping the factory requires a pivot to problem-centric thinking. What is the smallest possible change that solves the biggest current constraint?

Stop building, start thinking.

Our tool helps you break the cycle of endless feature development by identifying what actually matters for your marketplace growth.

The Feature Factory

Marketplaces don't scale by adding more features. They scale by removing friction from the core exchange.

The 'Feature Factory' happens when you measure success by how many features you ship (outputs) instead of the value those features create (outcomes).

Founders often think the next feature will be the one that 'unlocks' the marketplace. In reality, it usually just adds more noise.

Escaping the factory requires a pivot to problem-centric thinking. What is the smallest possible change that solves the biggest current constraint?

Our tool helps you break the cycle of endless feature development by identifying what actually matters for your marketplace growth.