Strategy
A Marketplace Strategy Tool for Founders Who Need Focus
Strategy is not about long-term vision decks. For marketplace founders, strategy is about deciding what not to focus on yet.
Marketplace Roadmap is a strategy tool that helps you turn uncertainty into clear direction.
The Strategy Problem in Marketplaces
Most founders:
Strong Intuition
Have a great sense of what's possible
Lack Structure
Don't have a way to organize their thoughts
Overwhelmed
Get too much conflicting advice
As a result, strategy becomes reactive.
Strategy as Focus and Tradeoffs
Good marketplace strategy answers:
Who needs to win first?
What problem matters most now?
What can wait?
Marketplace Roadmap helps founders articulate these decisions clearly—before turning them into a roadmap.
From Strategy to Action
Bridge the Gap
Connecting high-level thinking with concrete next steps.
Ground in Reality
Keep roadmaps realistic and defensible by focusing on constraints and time-to-value.