Marketplace Roadmap
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A Roadmap Tool Designed Specifically for Marketplaces

Most roadmap tools assume you already know what to build. Marketplace Roadmap assumes you don’t—and helps you figure it out.

This tool is built specifically for marketplace founders who need to understand where their marketplace is constrained before committing time and money to building more features.

Why Generic Roadmap Tools Fail for Marketplaces

Generic tools:

  • Start with features
  • Reward output over learning
  • Ignore two-sided dynamics
  • Treat sequencing as optional

In a marketplace, this leads to:

  • Retention work before transactions exist
  • Growth tactics before value is clear
  • Feature creep without progress

A Constraint-First Approach

Marketplace Roadmap starts by helping you understand:

What stage your marketplace is in
Where users are getting stuck
What needs to improve first, not eventually

From there, it guides you to define strategic bets—not tasks—that focus on accelerating value.

What Makes This Tool Different

Is built for marketplaces only
Focuses on outcomes, not features
Emphasizes time-to-value instead of vanity metrics
Makes tradeoffs and sequencing visible

You leave with a smaller, clearer roadmap—and confidence in why it looks the way it does.

Stop guessing what to build next.

Build a roadmap grounded in reality.

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Marketplace Roadmap helps non-technical founders make better marketplace decisions by turning uncertainty into focus—one step at a time.

Built by Marketplace Studio

Marketplace Roadmap is designed by Marketplace Studio, a product strategy and development studio focused on building successful marketplaces.

Beta feedback: hello@marketplaceroadmap.com

Resources

Roadmap ToolRoadmap GuideStrategy ToolA-CAR FrameworkFeature Factory

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